Monday, August 12, 2019
The Commercial Overhype Surrounding the Music Industry Article
The Commercial Overhype Surrounding the Music Industry - Article Example Various electronic dance music festivals around the world have managed to draw the attention of other media that has helped propagate the popularity of electronic music. The major festivals attract over a hundred thousand people and create endorsement opportunities for major record labels, distributors, and promoters. This has helped fuel massive investment into this genre, giving it quick commercial success. In the past, music was real and was played by real musical instruments. Such instruments included drums, sticks and pianos that were used to accompany the smooth natural voice. However with the commercialization of music, an artificial sense of superiority has been created. Most of the music played in clubs and everywhere else is not the real music rather it is just the use of electronics to create a certain type of music that is similar to the natural music but sounds superior to the natural music. This kind of creation has made it almost impossible for natural music to make it in the market as it very inferior to the EDM. There is a worry that the future generations will not have the taste of any natural music due to the current trend. EDM is currently receiving much attention in the field of music. Lots of endorsements are given to EDM while few or no events are organized to appreciate the value of natural music and voice. This is making the talent to fade away from the earth. For example, the MTV award is held each year to appreciate the talent that young musicians have. However this is not done based on their voices rather by the beats that they create (Jense 67). Few of the talented musicians and bands remaining in the world have to change with the trend and try to adopt their music and style to sound as the EDM which is much appealing to the audience. For example, the common Kenyan Orutu band had change their music style and start using Pianos and computer generated beats so as to cope with the changing market. This is so since the group was in fear of being extinct yet they had the talent. Few people get to attend the shows of talented bands because their music does not sound as they know it. The bands therefore have to add in a little bit in their music so as to help move the crowd and create something that the people want. In the past, gospel artist sang for God with their natural voice and masses were held with the priests own natural voice. People in the church rarely used any musical instrument to go with their music. However the trend has changed and currently most churches do things differently now. Priest hold their masses and use musical Keyboards to go with their voices while church choirs also use musical beats generated by musical Keyboards and computer accompany their music that they used to do with their natural voices. The Wanted, a very good local rock band started as a normal band and was liked by many due to the unquestioned talent. However with the continuous changes, these bands had to change so as to get acceptance from the consumer of their musicââ¬â¢s. Their latest released music was done by computer generated beats and after this, they saw an increase in the number of fans they had by almost 200%. This shows how people are madly in love with EDM as opposed to natural music. It is because of all these that this paper discusses the main questions; The incessant rise of commercially hyped music today poses a threat to other genres in the
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