Product Usage Categories Essay Example | Topics and Well Written Essays - 250 words

Product Usage Categories - Essay Example They therefore have conventional and definite market a feature that makes specific producers to compete for the definite demand. Such products as bread and butter or margarine are complementary products since the purchase of bread necessitates the purchase of either margarine or butter, these falls under the food category. Additionally, the purchase of sugar under the same category necessitates the subsequent purchase of either tea lives or any other beverages. Under the same category, such goods as Pepsi cola and coca cola among other forms of fruit juices are substitution products since the purchase of one brand of a soft drink invalidates the purchase of the other. Such products therefore survive on the relative markets they build for themselves and must carry out independent marketing to win over the market. This is unlike the case with complementary goods in which the advert of a margarine must couple the advert of bread. Complimentary products are not competitors in the market while substitution goods compete for the same market thereby making the marketing mix components such as price important in thei r marketing strategies (Tabbush,

The Commercial Overhype Surrounding the Music Industry Article

The Commercial Overhype Surrounding the Music Industry - Article Example Various electronic dance music festivals around the world have managed to draw the attention of other media that has helped propagate the popularity of electronic music. The major festivals attract over a hundred thousand people and create endorsement opportunities for major record labels, distributors, and promoters. This has helped fuel massive investment into this genre, giving it quick commercial success. In the past, music was real and was played by real musical instruments. Such instruments included drums, sticks and pianos that were used to accompany the smooth natural voice. However with the commercialization of music, an artificial sense of superiority has been created. Most of the music played in clubs and everywhere else is not the real music rather it is just the use of electronics to create a certain type of music that is similar to the natural music but sounds superior to the natural music. This kind of creation has made it almost impossible for natural music to make it in the market as it very inferior to the EDM. There is a worry that the future generations will not have the taste of any natural music due to the current trend. EDM is currently receiving much attention in the field of music. Lots of endorsements are given to EDM while few or no events are organized to appreciate the value of natural music and voice. This is making the talent to fade away from the earth. For example, the MTV award is held each year to appreciate the talent that young musicians have. However this is not done based on their voices rather by the beats that they create (Jense 67). Few of the talented musicians and bands remaining in the world have to change with the trend and try to adopt their music and style to sound as the EDM which is much appealing to the audience. For example, the common Kenyan Orutu band had change their music style and start using Pianos and computer generated beats so as to cope with the changing market. This is so since the group was in fear of being extinct yet they had the talent. Few people get to attend the shows of talented bands because their music does not sound as they know it. The bands therefore have to add in a little bit in their music so as to help move the crowd and create something that the people want. In the past, gospel artist sang for God with their natural voice and masses were held with the priests own natural voice. People in the church rarely used any musical instrument to go with their music. However the trend has changed and currently most churches do things differently now. Priest hold their masses and use musical Keyboards to go with their voices while church choirs also use musical beats generated by musical Keyboards and computer accompany their music that they used to do with their natural voices. The Wanted, a very good local rock band started as a normal band and was liked by many due to the unquestioned talent. However with the continuous changes, these bands had to change so as to get acceptance from the consumer of their music’s. Their latest released music was done by computer generated beats and after this, they saw an increase in the number of fans they had by almost 200%. This shows how people are madly in love with EDM as opposed to natural music. It is because of all these that this paper discusses the main questions; The incessant rise of commercially hyped music today poses a threat to other genres in the

Describing the dilemma faced by the industy relative to health care Essay

Describing the dilemma faced by the industy relative to health care benefits - Essay Example Healthcare benefit plans hence vary with states or organizations. With the dynamic business environment, most organizations have resorted to technology to fight for their lives in the highly competitive markets and industries. However, the best way to keep being relevant in a business is always through having the best human resource. The best human resource is that which is healthy, innovative and highly motivated to execute the endeavors of the organization. Long-term profits are ensured by proper medical plans to an organization’s employees (Wurman, 2004). Every organization rates their risky situations differently. Generally, a sound healthcare plan encompasses; services of the ambulance, emergency, health cure, mental healthcare services, maternity, newborn care services, drug and substance abuse, guidance and counseling among others. In addition, varying healthcare insurance plans such as Health Maintenance organizations and preferred provider organizations in varying proportions provide the healthcare cover to organizations (Wurman, 2004). The benefits of provision of healthcare benefits to employees are numerous. Manufacturing organizations for instance operate in highly risky environment. Employees in such organizations therefore are prone to injuries. The best way to keep the best human resource in such a risky environment is by instilling a motivating factor. Being healthy and assured of health benefits is a motivating factor to individuals. Employees are easily motivated to industriously work hard and take risks whenever need be. Risk taking assists in innovation and creativity (Clemens, Cutler, & National Bureau of Economic Research, 2013). This, in turn improves the profitability of the organization. Organizations with employees having health covers always have their human resource intact as they only occasionally lose their employees to sick leaves. An organization is better placed in acquiring

Thin Blue Line Research Paper Example | Topics and Well Written Essays - 1250 words

Thin Blue Line - Research Paper Example Adams had been in jail for seven years following his conviction for shooting Robert Woods, a police officer in Dallas, to death. Although the sentence had been commuted by the time of the interviews, Adams was still in prison and still maintained that he was not guilty of the murder. After Morris started researching Adam’s case, he was soon convinced that he was innocent and that it was clear who was responsible for the murder (Lankford 1). He, thus, turned his documentary efforts to building Adam’s innocence case. The Thin Blue Line was the result of these investigations, and it soon became a standard for investigative documentaries. It became a triumph of execution, more interesting than exploration of crime and consequence, and it has been influential on fiction and documentary films since. The Thin Blue Line by Errol Morris does not seek to tell the story of an investigation into a murder but is a murder investigation, which set investigative documentary standards. Morris captures the attention of the audience by making the documentary as a considered defense through interviews with both Randall Adams and the key witness in his case, David Harris (Bellizzi 1). He manipulates the Harris interviews to show that he is the only person who could have killed the Dallas police officer. Morris, throughout his entire documentary, reveals clues by letting the witnesses, judges, police, and criminals talk on and on. By doing this, Morris places the audience in the world of Harris, Adams, and the justice system of a little town in Texas. It seems as if Morris edited various scenes, as well as interviews, to show the story, as he wanted; which was that Harris was the guilty one and that Adams was not. He allows the story’s arc to move forward by using the interviews, whereas also, at the same time, examining some residents of the Texan town. This documentary differed from other documentaries at the time because it showed various viewpoints. Yet, eve n with these multiple viewpoints, Morris uses particular footage, and evidence, leading the audience on to a specific conclusion (Bellizzi 1). The Thin Blue Line has a basic construction that was deceptively conventional, specifically looking back to how profound its influence has been on subsequent documentaries (Bellizzi 1). Morris weaves three basic strands together, which widely increased the standards of documentary making. Firstly, those participating in the documentary to the cameras give the narrative’s core. These people in the documentary include the judge from the first trial, Adam’s lawyer, various eyewitnesses in the shooting, police members who investigated the case, the key prosecution witness David Harris, and Randall Adams. Secondly, the documentary pioneered the use of real and documentary evidence, including line-up photos and mug shots, court reporter illustrations, reports from newspapers, and diagrams and photos from the crime scene (Bellizzi 1). The documentary also had an influence on staged re-enactments in subsequent investigative documentaries. The filmmaker utilizes re-enactments in order to highlight the vital parts of his interviews, as well as important facts, to show the audience what he considered as being important to the inference chain (Rivera 1). In a particular scene, he reenacts Turko getting out of a police car, whereas throwing away his milkshake. The reason he reenacted the scene was that it showed the discrepancies that existed

Prepare a report for a UK fashion retailer that (1) identifies key Essay

Prepare a report for a UK fashion retailer that (1) identifies key relevant changes in the UK market (750words) and (2) suggest strategies and tactics that are - Essay Example The unemployment rate has increased to its highest level in 17 years, as a result disposable incomes will remain flat in 2009 and consumption is forecasted to reduce by 1.2% in 2009 with credit being hard to get. (BBC News Report, 2008). The reduction in disposable income may impact negatively on the fashion retail market, because people tend to curb spending on fashion items in favor of necessities such as food. On the positive side however, it is also possible that with the increasing difficulties in obtaining credit, more people will be unable to purchase big ticket items such as homes and will opt to spend their money on clothing and footwear instead. In a restrictive economic environment, supermarkets marketing fashion apparel are likely to enjoy higher levels of customer support as compared to specialist fashion outlets. (www.verdict.co.uk). With rising costs of gas and less of disposable income, consumers are likely to target their purchases to a supermarket where all goods are offered under one roof. Specialist fashion retailers may be faced with rising costs in rent, etc added to which the costs of sourcing products from China are likely to increase which could further decrease the margins available to specialists. (www.verdict.co.uk). Since the U.K. economy has been declining throughout the last three successive financial quarters, the value of the pound has been falling, thereby giving rise to outsourcing exchanges with smaller margins of profit. In such an environment, there is likely to be an increasing squeeze on midmarket retailers, many of whom may be forced to exit the market, since they offer neither low price for competitiveness, neither do they offer special value for their brands. Howard’s decision model shows that consumer purchase behavior is a component of (a)brand recognition (b) attitude towards the brand and (c) confidence in judging the

Proposing a Solution to a Problem Essay Example | Topics and Well Written Essays - 500 words

Proposing a Solution to a Problem - Essay Example Just like a prisoner, Jessa had to comply with the schedule provided. Everything within the institution follows a daily routine. As a residence of the Hospital, she lives most of her life following the house rules. At age 31, Jessa decided that she had to leave the hospital so she could learn to deal with life outside a confined area. Since she doesn’t know how to read and write and was enclosed in the institution for a very long time, she encountered a lot of difficulties coping with the life situation in the community. Her long stay at the institution contributed most to her lack of self-confidence and fear of trying something new. She also had a problem dealing with other people. Jessa told us that many years ago she was invited to join People First, a social institution that provides support for people with learning disabilities. At first she was reluctant to accept the invitation. It was the third invitation she received when she finally agreed to participate in the group discussion. The mission of People First is to inspire all adults with learning difficulties throughout different state to become a confident self-advocate(s) through proper teaching and guidance of the volunteers. (PAMONA, 2004) This group helped Jessa restore her self-confidence by simply attending the trainings that were provided to them. They were taught how to think positively and be confident about themselves. The self-advocacy skills were necessary to empower and encourage her not to give up on learning. They also provide her personal self-advice when necessary. The trusted people behind the People First were the main source of inspiration for Jessa in taking the necessary steps such as making her own decisions in order for her to gain control over her own life. Self-Advocacy is very important in the life of Jessa because it made her realize that as a human being, we all have the right to be treated equally with respect and dignity. (People First of Norfolk, 2007) In line with

Operation Management (Assignment) Essay Example | Topics and Well Written Essays - 2500 words

Operation Management (Assignment) - Essay Example The present context narrows our interest lies in focusing to two of the points, these are: In all industry and services the supervisor has traditionally used some form of measurement to lay down norms or objectives for the workers to attempt to achieve. These objectives were based on arbitrary averages of the past performance and while some workers found it easy to achieve these, some just could not cope. This method put a limit to what could or should be accomplished based on the supervisors perception of what was good or bad for the organization. Deming pointed out that counting and inspection of the end product presumed that there would be defects and mass inspection would only identify the defect that would need to be reworked or the product scrapped. There is no way that identifying a defect or shortage at the end of the process can help in improving quality. Management should instead shift focus to inspection of the systems and processes that go into the production of the article or service. Numerical quotas or norms or objectives do not assist in identifying the capability of the workers and systems they only measure what exists. Historically management has looked at producing larger volumes under the mistaken impression that more volumes meant lower cost of production per unit. In the push to produce larger quantities quality was lost sight of. The second error that was made was to measure a product or service against preconceived ideas of quality, determined internally, without understanding what the customer wanted. This resulted in the process now producing larger volumes of re-work and scrap and the worst of all, a product that the customer did not want. Cost of poor quality can be 25-30% of sales revenue (Ross, 1999, p167). This leads us to the next mantra of the TQM gurus, 'Don't inspect the product - Inspect the process' but what does 'inspection of the process' imply Information is the key to understanding any situation or process and any action taken on the basis of such information shall be directly in proportion to the quality of the information, its relevance, authenticity and timeliness. Information needs to be gathered and collated in the form of data that lends itself to easy interpretation, identification of trends and analysis. Data is fact recorded as numbers and no one can argue with numbers. Data instils a sense of confidence and, is the only way to 'change' all that which is blocked by entrenched perceptions (Jurow, 1993, p113-115). Most of all data helps in motivating everyone involved in the process when they see the progress being made enabling them to identify with the change and push to extend their individual capabilities as also of the organization. 'Measurement is just a habit of seeing how we're going along' Philip Crosby, TQM guru (Jurow, ibid, p 115) Measurement also helps in deciding the feasibility of a particular effort. If it is not possible to measure critical elements of the present situation then how will we ever know how well or indifferently we are progressing and how will it ever be possible to know when we arrive at the desired goal. Finding